As you can see there has been a lot of thought put into this key page and it implements many of the best product page practices in the industry.
Other elements of this page include a sticky bar that keeps the product name, price and buy now button on-screen at all times, even when scrolling. Furthermore, the main product description area can utilize the Elementor page builder. Using this powerful tool allows store owners to create truly dynamic content areas with images and videos to make their products stand out.
Shoptimizer has a slide out cart, a great feature that makes it easy to review what’s in the cart at all times. The buttons at the bottom are fixed, with the Checkout button particularly prominent to focus the user’s attention on that important call to action.
The cart page is well thought out with many useful features which differentiate it from the default WooCommerce experience.
Shoptimizer’s checkout is also a bit more unique than the standard way of doing things. It has a “distraction-free” layout option which removes, well, all distractions. Gone are the header, navigation, and footer, and thus all the user’s attention remains focused on completing the order process.
Underneath the call to action button are trusted symbols, as well as space for testimonials to help encourage the customer to finish the step.
Shoptimizer has an additional category description field below the products.
An area that has always been rather underutilized in WooCommerce is the category pages. By their nature they tend to just show a loop of products but looking at bigger players in the industry, they often include keyword-rich content also. Shoptimizer includes an additional category content field below the products so you can craft specific content for each category. This has enormous benefits when it comes to SEO of these pages.
The search results feature in the header is nice and prominent. The results display immediately after typing a few characters which allow a visitor to navigate immediately to the product image, skipping the results page step.
There’s a stylish mega menu which is great for stores with many categories to display. You can also include individual product shortcodes and showcase products within a category you’d like the visitor to discover first.
Shoptimizer uses the popular Elementor page builder for key screens.